MIBM PGDBA Answer Sheets – What do you mean by services Distinguish between goods and services
MIBM PGDBA Answer Sheets – What do you mean by services Distinguish between goods and services
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Marketing Of Services
Section – A (Marks – 50)
Attempt any five questions
1- What do you mean by services? Distinguish between goods and services.
2- Describe what is meant by positioning strategy and explain the circumstances under which it. Is appropriate to reposition an existing service offering.
3- What are the components of augmented marketing mix? Explain with examples.
4- “Physical evidences have become a distinct selling point and growth of organized retail format is a result of that.” Present your comment to the statement analyzing the role of physical evidence. in service marketing
5- What do you mean by Service Quality? How is service quality measured? Answer in special reference to banking industry.
6- What are the principal, driying forces in- Global Marketing of Services? Answer in reference to marketing o f International hospitality brand.
7- Assuming that you are marketing telecom service provider, how would and design your segmentation, positioning decisions?
Section – B (Marks – 35)
Attempt any five questions –
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What are the key drivers for increasing globalization of services? How does the nature of the service affect the opportunity for globalization?
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How pricing of service is different than the pricing of products? What are the driving forces which influence the pricing of services? Explain with an example.
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What is meant by distributing services? How can an experience or something intangible be distributed? Explain
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Discuss the latest trends and issues in the international marketing of services. Explain with a suitable example from financial service sector.
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To what extent do you consider the marketing mix, which has been traditionally applied to the goods sector, appropriate for the services sector?
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What are the main reasons for the growing share of the service sector in all major economies of the world?
Section – C (Marks – 15)
Attempt any three questions –
1- Clarify the differences between high contact and low contact service.
2- What are the key tools for improving service productivity?
3- Elaborate the steps involved in service product planning.
4- What is the role of service delivery in service marketing? Explain.
5- What is the role of customer satisfaction in success of service marketing?
MIBM PGDBA Answer Sheets – What do you mean by services Distinguish between goods and services
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