Media and Advertising Management
What is “Industrial Advertising”? Explain the objective of “Industrial advertising”?
Q1. Which of the following is not the spectrum of advertising?
Communication with consumer
Advertising for media
Q2. AIDA stands for__________
Q3. Which of the following is the indirect role of advertising?
Lowering of price
Advertising & competition
Guide to perspective buyer
Both a & b
Q4. Lack of clarity in setting advertising objectives may arise due to thea.
Problem in stating objectives in quantifiable terms
Inability in identifying the largest audience
All of the above
Q5. Which of the following is not the criticism of advertising?
Advertising creates insecurity
Barriers to entry
Inefficient manufacturer stay in business
Q6. A part of amount per unit of the item sold is assigned as the advertising appropriation is known as
Percentage of sales
Unit of sales
Return on investment method
Q7. POP stands for __________
Q8. Which of the following is the strategy of segmentation
Strategy of concentration
Strategy of differentiation
Both a & b
Q9. Various types of advertising material which can be used in shops and stores to draw the attention of the prospects such as dispensers, hanging signs, danglers and streamer is known as
Outdoor promotional media
Point of purchase material
Advertising specialties and gifts
Q10. What are the common themes, commonly used by a copywriter in creating “Industrial advertisement”.
Old and with long experience
Research and development
All of the above
Q1. State the role of Advertising.
Q2. What are the differences between industrial & consumer advertising?
Q3. Explain the” Roger’s innovation model” of advertising?
Q4. Describe the situation in which advertising may be acquired.
Q5. DTH remains the primary digital pay-TV platform in India. Comment?
Q6. Give the advantages of the Cable’s.
Q7.What type of data will be reported in the Final Study?
Q8. Explain, by Market Researcher select the Boulder Colorado?
Q9. Define “Advertising”. Explain the Benefits of “Advertising”?
Q10. What is “Industrial Advertising”? Explain the objective of “Industrial advertising”?
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