Sales & Distribution Management
How would you evaluate the arguments of the sales manager and the marketing research director
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What action should the Phillips Company have taken to change the company image in the public utility field?
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Describe Castleberry’s major operations responsibilities. How well is he carrying out each of these responsibilities?
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What kind of planning activities should Castleberry be carrying out regularly? What planning areas need immediate attention?
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How do you suppose Castleberry’s time should be divided operations and planning?
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Suggest what Wagner should have done to reduce personnel turnover and eliminate the other problems at Central CATV.
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If you were acting as a consultant for the Driskill Company, what recommendations would you make with respect to the preparation of quotas of the sales force?
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How would you evaluate the arguments of the sales manager and the marketing research director?
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