Sales & Distribution Management

How do you suppose Castleberry’s time should be divided operations and planning

  1. What action should the Phillips Company have taken to change the company image in the public utility field?
  2. Describe Castleberry’s major operations responsibilities. How well is he carrying out each of these responsibilities?
  3. What kind of planning activities should Castleberry be carrying out regularly? What planning areas need immediate attention?
  4. How do you suppose Castleberry’s time should be divided operations and planning?
  5. Suggest what Wagner should have done to reduce personnel turnover and eliminate the other problems at Central CATV.
  6. If you were acting as a consultant for the Driskill Company, what recommendations would you make with respect to the preparation of quotas of the sales force?
  7. How would you evaluate the arguments of the sales manager and the marketing research director?

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