Services Marketing

BodyPluz is planning to introduce a new service of gyms focusing on the kids segment. It is planning to launch its first ever gym in Mumbai.

  1. BodyPluz is planning to introduce a new service of gyms focusing on the kids segment. It is planning to launch its first ever gym in Mumbai. Based on this scenario, prepare a Service Marketing Mix Plan for BodyPluz (10 Marks)
  1. Consider the following scenario: Mr. Rajesh is planning to introduce a travel company. He wants an appropriate Segmentation Plan to be designed for the same. As a Service Consultant, suggest Mr. Rajesh for an appropriate Segmentation Plan.
(10 Marks)
  1. Read the following Case & solve the questions given:

BodyPluz is planning to introduce

The passengers were through with their final security check and were boarding the aircraft. The Lotus Airlines personnel were awaiting the arrival of a V.I.P. to clear the take off. Finally the V.I.P. arrived half an hour late and went directly for the security check. During the check the security personnel came across weapon with live cartilages. He was requested not to carry the weapon on flight. However the V.I.P. refused to part with the weapon for personal security. When he was asked for license, he said he was not carrying it. The security personnel refused to give permission to the V.I.P. to board the aircraft. This led to heated argument and in rage the V.I.P. threw one of the security staff across the floor. This further delayed the flight. The passengers were very restless since they were in the aircraft last 1 ½ hours. To top it up they were not allowed to leave the aircraft for security purpose.
  1. In this case, where do the service gaps exist and how would you close the gaps?
  1. Elaborate the importance of ‘People’ in airline service. (5 Marks)

Image result for Services Marketing

We at Answer Sheet Help offer all types of online academic assistance, be it homework help, coursework help, case study help, Assignment help, Project Reports, Thesis, Research paper writing help.
At our Answer Sheet Help services, our experts are familiar about the formatting styles that are followed in the academic world. Our experts have a great knowledge about the formatting styles such as MLA, Harvard, APA, Turabian, and many others. All types of formats for the case study help are available at our case study help services. In addition, our experts can solve the case studies as per the instructions of the customers.
The experts of our Answer Sheet Help services are highly qualified and professional. We have CAs CFAs & PhD on our panel who have years of experience in the writing of case study / Assignments.
Writing Services
* Article writing
* Case Study writing
* Coursework writing
* Creative writing
* Custom Essay writing
* Dissertation writing
* Essay writing
* Homework writing
* Paper writing
* Presentation writing
* Report writing
* Resume writing
* Thesis writing
* Article Reviews
* Content Writing
* Coursework
* Editing Services
* Homework Assignments
* Personal Writing
* Presentations
* Research Writing
* Editing and formatting


Leave a Comment