NMIMS MBA Services Marketing Solved Answer Assignment
16
Oct
2024
Services Marketing
Question 1: You stay in an urban set up and in your city; health services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?
Introduction
Providing seniors living in urban areas with dependable medical care may be challenging for various reasons, including a shortage of resources, qualified personnel, and financial support. One of these factors is that a more excellent supply of resources must be at one’s disposal. Despite this, it is an essential prerequisite that can be fulfilled by careful planning and the execution of service provision that is carried out effectively.
Concept & Application:
Establishing a health facility for elderly citizens that provides comprehensive medical services such as routine checkups, medication management, nursing care, physiotherapy, and counseling services is one of the potential service options that could be provided. Another possible service option is the provision of transportation services. Adults of retirement age would be the primary users of this kind of institution. In addition to providing care for patients who require immediate medical attention during a medical emergency, the hospital may give specialized therapy for patients suffering from chronic diseases such as diabetes, hypertension, and dementia. These conditions may include Alzheimer’s disease and diabetes.
Both the Theory and the Practice
Conclusion
In conclusion, to develop a service that reliably provides medical attention for older adults living in an urban environment, it is necessary first to carry out an extensive needs assessment, then create a compelling service offering, and finally, establish partnerships to resolve issues such as insufficient funding and a lack of qualified staff. The development of the service is dependent on the completion of these stages. This is because it is a critical need. It is a requirement that needs to be carefully deliberated upon and carried out to achieve its goal of improving the quality of life enjoyed by senior citizens who are active contributors to society.
Question 2: You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?
Introduction
When running a business in the cloud kitchen industry, it is essential to differentiate your products from your competitors to attract new consumers and keep the relationships you already have with your existing clientele. The following is a summary of some of the tactics that can be implemented to accomplish this goal:
Concept and Application
As an entrepreneur who is considering launching a cloud kitchen, the following strategies would be my primary emphasis to differentiate my products and services from those of my rivals:
Unique Menu: I would differentiate myself from my rivals by offering a one-of-a-kind and varied selection that would not be found elsewhere. The menu would be crafted to accommodate various dietary requirements and personal inclinations. I would carry out research on the market to determine where it was lacking and come up with recipes that were both innovative and exciting.
Premium Quality: I ensure that the ingredients utilized are of the highest possible quality. This would include obtaining the components from reliable vendors and ensuring the food is produced according to stringently adhered-to hygienic guidelines.
Conclusion
Regarding higher price ranges, it is essential to demonstrate to customers the value that their cloud kitchen provides them. When attempting to justify a higher price point, it is imperative to emphasize the high quality of the items provided, the distinctiveness of the menu, and the various personalization options available to the customer.
Question 3. a: How will you build a service brand?
Introduction
Establishing a service brand in the market comes first, making earning people’s confidence and credibility in the sector much simpler. The following are some of the tactics that Rajat may implement to build a powerful service brand for his business, which competes in the market for selling food items directly to consumers:
Concept and Application
Rajat needs to develop a one-of-a-kind value proposition for his company, which sells culinary items to individual customers, to stand out from the competition in its field. He needs to emphasize the benefits that his service offers the customers, such as the ease with which they can place orders for dinners prepared at home, the genuineness of the food, and the opportunity to assist local families.
Creating a Strong Brand Consistency is one of the most important aspects to consider when developing a solid brand, which is why it’s essential to establish your brand early on. Rajat’s brand’s visual identity, narrative, and voice must be kept consistent across all platforms, including social media, the website, and promotional materials.
Conclusion
To establish a successful service brand, you will need to have a value proposition that is crystal clear, consistent branding, an excellent customer experience, a strong presence on social media, and word-of-mouth marketing.
Question 3. b: How will you advertise your services?
Introduction
It is of the utmost importance to modify the advertising approach following the target audience’s preferences. For instance, if the target audience consists primarily of millennials proficient in technology, marketing on social media and forming relationships with influencers may be particularly effective. On the other hand, if the intended audience is composed primarily of senior citizens, recommendation programs and local advertising may be more successful.
Concept and Application
There are a few different advertising approaches that could be successful for a consumer-to-consumer food business, including the following:
Social media marketing: Marketing via social media refers to utilizing social media platforms such as Instagram, Facebook, and Twitter to promote a product or service to prospective customers, drawing attention to the product or service’s distinctive selling points.
Influencer marketing: In the food industry context, “influencer marketing” refers to forming business partnerships with individuals who command a sizeable online following and asking them to spread the word about a product or service.
Conclusion
To communicate with potential customers and build awareness of the business, Rajat needs to have a comprehensive advertising plan that uses various marketing strategies. In general, this is a need that is of the utmost importance.
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