NMIMS BBA – B.Com Business Communication Solved Answer Assignment
9
Oct
2024
Business Communication
Question 1: Mr. Varun Shah is the CEO of a new event company setup six months back. The Company has around 100 employees working in it. In order to discuss a new event or growth of the firm or any past events with the managers what mode of verbal communication must Mr. Varun use and why?
Introduction
Mr Varun Shah, in his role as Chief Executive Officer of a brand-new event business that employs somewhere in the neighbourhood of one hundred people. is burdened with the responsibility of maintaining open and productive lines of communication with his managers so that they may discuss different parts of the firm. Face-to-face interaction is the most effective kind of verbal communication that Mr Varun may use, whether discussing previous events.
future events, or the organization’s growth.
This is because a discussion that takes place in person is more natural than one that takes place over the phone. As a consequence of this,
Concept and application
Because of this, he can respond in real-time to any enquiries or concerns, guaranteeing clear communication and preventing misconceptions.
The use of nonverbal signals is one of the most critical components that must be present to achieve successful communication. Mr Varun is able to observe the nonverbal signals transmitted by his superiors when they engage in face-to-face conversation with him. These nonverbal cues include their postures, facial expressions, and gestures.
The ideas offer beneficial and insightful insights about their interest and agreement with the statement, as well as any concerns they may have regarding the text. Mr Varun can adapt not just how he communicates but also the substance of his message in response to new information that he has access to as a result of having access to the information above.
Conclusion
In conclusion, Mr Varun Shah should prioritize face-to-face contact with his management to discuss new events and the company’s expansion or review events that have already occurred. This will allow him to discuss and study events that have already taken place.
Question 2: Prof Albert Mehrabian has formulated the Mehrabian Circle that states “there are 3 types of fundamental elements of one-to-one communication.” Which are the 3 elements in the Mehrabian Circle and which has the maximum weightage? Give Reasons for your answer also 4 components of the same element.
Introduction
Verbal, vocal, and nonverbal communication are the primary subcategories into which the Mehrabian Circle may be partitioned when analyzing its core components. When it comes to communication, each member fulfils a unique purpose, and the weight that is proportionately allocated to those roles affects the impact that those roles have on the influence that those roles have on the meaning of the message as a whole.
Concept and application
Vocal Communication Vocal communication is a term that may refer to the volume of speech in addition to its tone, pitch, and volume, as well as other qualities of the voice. It incorporates intonation, emphasis, rhythm, tempo, and other elements. Using one’s voice as a means of communication has more weight than using one’s lips alone as a means of communication; it accounts for 38% of the total effect.
Using one’s voice as a means of communication has more weight than using one’s lips alone as a means of communication. Not only can how a message is delivered verbally to an audience have a significant influence on how that audience receives the message, but it may also have a significant impact on the emotional impact that the message has on that audience.
Conclusion
The findings of the Mehrabian Circle, shown in this conclusion, indicate that verbal, voice, and nonverbal communication are the three fundamental components that make up one-to-one communication. Other forms of communication, including nonverbal, are expressed through means. These are the three significant elements that are responsible for forming one-on-one communication.
Question 3. a:A. What was the reason of Tylenol-related deaths in 1982?
Explain the crisis communication steps taken by J&J.
Introduction
Cyanide poisoning was the cause of death in all of the Tylenol-related fatalities in 1982. An unauthorized person placed cyanide in the opened Tylenol capsules.
Concept and application
Actions Taken by J&J to Address the Crisis in Communication
J&J took prompt and decisive action in response to the issue, acting immediately to remedy the situation. They warned people not to take Tylenol products by disseminating warning letters to the national media and distributing them to the police. As a demonstration of its dedication to the safety of its customers, the business moved quickly to recall all bottles of Tylenol from retail locations in the United States.
Conclusion
In conclusion, Johnson & Johnson (J&J) responded to the tampering episodes involving Tylenol in 1982 by significantly improving their crisis communication.
Question 3. b: How does the PR communication of a company during s crisis determine whether the company’s reputation will be irreparably damaged during the crisis or the company will bounce back stronger than before? Give examples and non-examples (examples which are not good crisis communication) to explain your point.
Introduction
During a crisis, a company’s PR communication is crucial for determining whether its reputation will be irreparably injured or rebound stronger than before.Transparency, empathy, timeliness, and a proactive approach to dealing with the crisis are essential to effective crisis communication.
Concept and application
To illustrate these principles, the following examples and non-examples of crisis communication are provided:
Illustrations of Effective Crisis Communication
Johnson & Johnson (Tylenol Crisis): In the previously mentioned Tylenol cyanide poisoning case, Johnson & Johnson’s communication during a crisis is frequently cited as a model for managing crises.
Conclusion
These examples and non-examples illustrate how effective crisis communication, characterized by transparency, empathy, timeliness, and a proactive approach, can assist a company in regaining its reputation and even enhancing it.
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