Retail Management
Do you think the WTSA network will prove to be a major contributor to Sports Authority’s atmospherics or will it turn out to be a fad Explain your answer
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Develop a positioning chart for jewelry. Include Wal-Mart, Tiffany, and department stores with jewelry departments, on the chart. Explain your choice of axes, as well as each store’s positioning.
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Do you agree that the events described in this case are contributing to the blurred positioning of jewelry retailing? Explain your answer and its ramifications.
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What are the pros and cons of Tiffany selling items priced as low as $200?
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As a jewelry shopper, how would you expect the total retail experience to differ in Wal-Mart, department stores, and high-end retailers?
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As an independent supermarket operator, would you want to become a Piggly Wiggly franchisee? Why or why not?
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What are the advantages to Piggly Wiggly of having franchised outlets instead of its own stores? The Disadvantages?
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What criteria should Piggly Wiggly use in evaluating potential franchisees?
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Should Fleming require Fresh Brands to use the Piggly Wiggly name and all of its promotions? Explain your answer.
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Is the new high-tech research environment going to eliminate the use of human researchers? Explain your answer.
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What are the pros and cons of using 3-D CAD systems for marketing research purposes versus traditional focus groups?
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Describe the ideal marketing research uses for 3-D animation software in the creation of a virtual grocery shopping environment for supermarkets.
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Devise a short consumer questionnaire for Burger King to use in assessing its 3-D CAD simulations.
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Describe how accounting irregularities can play havoc with a firm’s reputation, supplier relations, and manager morale.
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Discuss other means of measuring and improving financial performance at Dollar General.
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What are the financial management pros and cons of Dollar General’s placing greater emphasis on perishables?
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Evaluate Dollar General’s inventory management initiatives.
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Evaluate Sports Authority’s new design in light of the retailer’s objectives.
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Discuss the pros and cons of Sports Authority’s use of specialty boutiques instead of its previous warehouse format.
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Develop a promotional campaign for Sports Authority to capitalize on “the authority” image.
Do you think the WTSA network
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Do you think the WTSA network will prove to be a major contributor to Sports Authority’s atmospherics or will it turn out to be a fad? Explain your answer.
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