Q.1 Patanjali is in the process of setting up restaurant chain. Suggest suitable Elements of Physical Evidence during the launch of restaurants.
Q.2 Prepare a Service Blue print with a diagram for any brand in the banking industry
Q.3 Read the following Case & solve the questions given:
‘Strides’ is a leading shoe store in South Mumbai. The products are slightly high priced & in addition to the up market clientele, they also have a huge customer base of middle income group who are attracted to the products because of their superior quality & durability. The products range from office going & party wear to casual foot ware for both men & women. The store also has an entire section for kids. Excellent service & quality products has made ‘Strides’ one of the most reputed shoe store in the locality. The management of the store has been planning to venture into an allied business of a ‘Shoe Laundry’ but is doubtful about its success in the market where the concept is relatively new. Repairing of shoes is basically done at the local corner cobbler & in such a situation ‘Shoe Laundry’ will be a concept that would have to be explained to the people. The service would include professional cleaning, washing, airing & repairing of shoes. The management wants to hire an outside agency to find the feasibility of such a venture. They would also like to find the profile of the consumers who will try out for such a service.
You are the director of the market research firm that has been selected to undertake the study.
Questions:
1) In your opinion, what strategy should Strides adopt? Should it go for ‘Shoe Laundry’ or expand ‘Strides’?
2) What should be the strategy, if ‘Strides’ wants to expand?
