Category: QUESTION PAPERS

Customer Relationship Management   1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you…

Cost & Management Accounting Question 1: Office Products Ltd provides the Sales and the cost data for 60,000 units as given below. At full capacity the plant can produce 100,000 units Prepare the Income statement under marginal costing for production at 80,000 units. (10 marks) Introduction: When discussing economics, the word “marginal cost” refers to…

Corporate Finance 1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%. Show value of NPV at IRR as discount factor. Based on the above calculations, should the project be considered? (10…

Consumer Behavior   1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System, explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.   Ans Introduction   Buying motive of consumers is the motive or urge to satisfy the consumer’s need…

Compensation & Benefits Introduction Businesses typically apply a wage structure when determining employee pay to ensure that employees are paid fairly and by applicable regulations. It ensures that individuals working in equivalent roles and positions get paid equivalently. You will be able to determine the minimum and maximum earning potential for a particular job function…

Cloud Computing 1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business,…

Business – Ethics, Governance & Risk 1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken…

Business Communication 1. Mr James Steven is Sr Manager in an established IT company. He works with a core team of 20 and most often communicates through written and verbal communication. He intends to sound persuasive while communicating with his team and wants them always to feel equal. What are the steps of writing messages…

Brand Management  Mr. Sharma is planning to launch a new health and wellness app that will provide users with a customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app. 1. What are the various types of…

Capital Market and Portfolio Management Introduction One definition of investing describes it as “allocating resources, most commonly money, to assets with the expectation of earning a return on those resources.” The phrase “investments” can refer to anything from fixed-term deposits and savings accounts to property and shares on the stock market.  Concepts and applications  Let’s…