Explain PortFolio Analysis.

Marketing Management

 Explain PortFolio Analysis.

Answer the following question.
Q1. Explain PortFolio Analysis. (10 marks)
Q2. Promotional schemes favouring the dealer slowly become less effective. Further when these methods to redeem this situation. (10 marks)
Q3. A New brand of a ‘Tyre –that-Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test – marketing Justify your contention. (10 marks)
Q4. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline? (10 marks)
Q5. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment. (10 marks)
Q6. Define the term Marketing Mix. Explain the significance of appropriate marketing mix in the present competitive environment. Cite examples to support your answer. (10 marks)
Q7. What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements. (10 marks)
Q8. Define pricing Describe various factors influencing the pricing decisions. (10 marks)

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Explain Promotion to the Dealer: Its demerits

 Marketing Management

Explain Promotion to the Dealer: Its demerits

Answer the following question.
Q1. Explain Promotion to the Dealer: Its demerits. (10 marks)
Q2. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q3. Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyalty from among the target audience” .Do you agree with this statement ?Present your view – point. (10 marks)
Q4. Discuss the role & importance of physical distribution in the consumer products marketing. (10 marks)
Q5. What are the various types of Brand Extensions. Explain with necessary examples wherever required. (10 marks)
Q6. Give the steps in launching a new product. Also give various methods of test marketing a new Product. (10 marks)
Q7. Discuss the pricing techniques application to a FMCG product being launched In a highly competitive market. (10 marks)
Q8. Define pricing Describe various factors influencing the pricing decisions. (10 marks)

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Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment

Marketing Management

 Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment

Answer the following question.
Q1. Explain Co-branding (10 marks)
Q2. What is Inventory Management? (10 marks)
Q3. Explain Warehousing and Inventory Decisions. (10marks)
Q4. Explain Significance of Branding. (10 marks)
Q5. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q6. A New brand of a ‘Tyre–that-Never –punctures’ is to be launched in India by a multinational company with your advice about concept – testing and test – marketing Justify your contention. (10 marks)
Q7. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment. (10marks)
Q8. What are the various types of Brand Extensions. Explain with necessary examples wherever required. (10 marks)
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* Essay writing
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* Thesis writing
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