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Marketing Management
What is Brand equity
Answer the following question.
Q1. Explain PortFolio Analysis. (10 marks)
Q2. What is Brand equity? (10 marks)
Q3. Explain Warehousing and Inventory Decisions. (10 marks)
Q4. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q5. Explain the terms Product Item and Product Line in the context of Product Mix. Why and how product mix is changed? (10 marks)
Q6. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline? (10 marks)
Q7. How will you alter the marketing mix –intensity & composition ,as a product is entering the maturity stage in the lifecycle? How again the marketing mix will have to be modified ,when the same product ,later on, starts showing sales – decline? (10 marks)
Q8. Discuss the pricing techniques application to a FMCG product being launched In a highly competitive market. (10 marks)
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