International Marketing
Can India develop as a global hub for biotech in the next twenty years
Q1. Discuss the challenges faced by Asian Paints during the process of globalization.
Q2. “Leveraging the supply chain across the international subsidiaries would yield best results for the company” Comment.
Q3. Do you think that globalization needs innovation in technology or HR processes? Critically analyze.
Q4. How important is local manufacturing for an international marketer?
Q5. Discuss the statement “In the market for biotech products, patents are very important in preserving competitive advantage”.
Q6. Learning the “solid state fermentation” technology made Biocon stronger in the Global market – Discuss.
Q7. Can India develop as a global hub for biotech in the next twenty years?
Q8. “Retention of professionals in Indian firms is not difficult, given the right environment”. Can this statement be supported by the case facts?
Q9. On which future product areas should Biocon concentrate?
Q10. Focus is the key to success in International Markets. Do you agree? Why or why not?
Q11. Suggest some strategies for Indus Fila in the local market. Is there any link between domestic and international growth?
Q12. What are the prominent issues that might challenge Indus Fila in a couple of decades from now?
Q13. Which new strategies should the company frame for future growth?
Q14. Do Joint Venture bring about growth? Discuss with reference to the case facts.
Q15. Cognizant adopted good segmentation and positioning strategies to achieve their targets. Comment.
Q16. “Adopting a hybrid business model would enhance the growth of the company”. How do you support this statement?
Can India develop as a global hub
Q17. “Are growth drivers similar for all companies? Substantiate your arguments in relation to the case facts.
Q18. What could be the company’s status 10 years down the line, if the strategies are same as at present.
Q19. Is it a good strategy to create new verticals as soon as critical mass achieved? Argue for or against
Q20. Can you cite any other examples of similar buyouts by an Indian company? Any other country’s company?
Q21. List 3 major advantage of this deal to Tata Steel.
Q22. What are the possible threats because of this deal?
Q23. Do you think this deal will inspire other Indian business houses or companies? Why or why not?
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