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Information System for Managers Introduction A company’s plan to house its information technology infrastructure in the cloud is called its “cloud strategy.” However, by defining and outlining the cloud’s development plans, architecture, and governance model, cloud strategies can help ensure that cloud workloads, infrastructure, and applications function effectively.  Concepts and applications  As indicated in the…

Industrial Relations & Labor Laws   Introduction The International Labor Organization (ILO) is a UN institution. The International Labor Organization (ILO) promotes social and economic fairness by establishing global labor standards. The International Labor Organization (ILO) upholds norms generally designed to ensure that employment is available, productive, and sustainable globally in conditions of freedom, equity,…

Financial Accounting   Question 1: Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity. (10 Marks)  Commenced business with cash of ₹ 5, 00,000.  Purchased equipment for cash ₹ 2, 00,000.  Purchased furniture worth ₹50,000 on credit from IndiMart.  Purchased raw materials for ₹25,000 against…

Entrepreneurship and Venture Capital Management 1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why? Ans: Introduction My entrepreneurial idea is to start an online marketplace that connects small, independent farmers and consumers. The marketplace will allow…

Digital Marketing Introduction The marketing funnel, also known as the buying funnel, is a graphical representation of all of the stages a client must go through before purchasing a product or service. In 1910, American philosopher John Dewey described the five steps customers go through before, during, and after acquiring a commodity or service. This…

Customer Relationship Management   1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you…

Cost & Management Accounting Question 1: Office Products Ltd provides the Sales and the cost data for 60,000 units as given below. At full capacity the plant can produce 100,000 units Prepare the Income statement under marginal costing for production at 80,000 units. (10 marks) Introduction: When discussing economics, the word “marginal cost” refers to…

Corporate Finance 1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%. Show value of NPV at IRR as discount factor. Based on the above calculations, should the project be considered? (10…

Consumer Behavior   1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System, explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.   Ans Introduction   Buying motive of consumers is the motive or urge to satisfy the consumer’s need…

Compensation & Benefits Introduction Businesses typically apply a wage structure when determining employee pay to ensure that employees are paid fairly and by applicable regulations. It ensures that individuals working in equivalent roles and positions get paid equivalently. You will be able to determine the minimum and maximum earning potential for a particular job function…

Cloud Computing 1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business,…

Business – Ethics, Governance & Risk 1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken…

Business Communication 1. Mr James Steven is Sr Manager in an established IT company. He works with a core team of 20 and most often communicates through written and verbal communication. He intends to sound persuasive while communicating with his team and wants them always to feel equal. What are the steps of writing messages…

Brand Management  Mr. Sharma is planning to launch a new health and wellness app that will provide users with a customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app. 1. What are the various types of…

Capital Market and Portfolio Management Introduction One definition of investing describes it as “allocating resources, most commonly money, to assets with the expectation of earning a return on those resources.” The phrase “investments” can refer to anything from fixed-term deposits and savings accounts to property and shares on the stock market.  Concepts and applications  Let’s…

Strategic HRM: Gaining a Competitive Advantage  1. Introduction The term “HR,” which stands for “human resources,” refers to the department of an organization that is in charge of recruiting, finding, screening, and training prospective employees. In addition to this, it administers benefit packages for employees.  In the 21st century, human resources play a vital role…

Procurement Management Question 1: Explain various types of purchases with appropriate examples. Introduction Finding trustworthy suppliers who can offer goods and services at prices that satisfy your company’s needs while being competitively priced is an important step in understanding your supply chain. Whether the business is looking for new office supplies, marketing services from a…

Organizational Behaviour Question 1: Leadership is widely regarded as a critical attribute that is becoming increasingly scarce in organizations. It is a process in which an individual seeks the support of others to achieve common goals. Leaders are visionary individuals who act as catalysts in motivating and influencing others. Given these statements, it is essential…

Marketing Management Q1. Introduction With the aid of market segmentation—a marketing strategy that divides a target market into more specialized, smaller sectors—a company can conduct in-depth consumer research. Researchers can learn more about the consumer experience, cutting-edge production methods, strategies for fostering customer loyalty, and other topics by taking part in market segmentation. Concept and…

Research Methodology Q1. Develop the questionnaire for the following problem. Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’ For the above-mentioned research topic develop a questionnaire by keeping scaled-response-questions for the motives. (10 marks)   ANS:   Introduction   The inspiration for utilizing…

Entrepreneurship Management  Q.1. Mr. Raj is already to start a new venture in the market for which he requires funding. But the investors want to have a proper feasibility study of the venture before funding it. What must Raj present for the same (give detailed explanation for the same) and why? Ans:   Introduction:  …

Strategic Management Introduction ChatGPT can be defined as a natural language processing tool operated by AI technology that helps us to have human-like conversations and much more with the chatbot. The ChatGPT language model can answer questions and help us compose essays, emails and code.  Usage is currently open free of charge to the public…

Strategic Brand Management 1. The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. The IHCL hotel brands are the Taj, Vedanta, and Ginger. Why has IHCL created a portfolio of different brands in the same product…

Start your Startup Question 1: As said by Shri Dhirubhai Ambani, “The success of the young entrepreneur will be the key to India’s transformation in the new millennium.” Infact, several big companies today are startups of yesterday. Understanding the same, it is important to focus on the first step of startup’s journey and it is…

Sales Management Question 1: Torrent Pharma, the flagship Company of Torrent Group is one of the leading pharma companies of the Country. The Company was a pioneer in initiating the concept of niche marketing in India and today is ranked amongst the leaders in therapeutic segment of cardiovascular (CV), central nervous system (CNS), gastro-intestinal (GI)…