NMIMS BBA – B.Com Research Methodology Solved Answer Assignment
14
Oct
2024
Research Methodology
Q1. Develop the questionnaire for the following problem.
Imagine you being a researcher; want to carry out research study on ‘motives of using LinkedIn in city of Mumbai’
For the above-mentioned research topic develop a questionnaire by keeping scaled-response-questions for the motives.(10 marks)
ANS:
Introduction
The inspiration for utilizing LinkedIn in Mumbai is to develop individual branding and assumed leadership. Many experts in Mumbai use LinkedIn to share their opinions and ideas on numerous subjects related to their market. By creating and sharing valuable web content, they can develop, adhere to, and position themselves as professionals in their field.
Concepts and Applications
LinkedIn has become a popular expert networking platform worldwide, including in Mumbai. The intentions for utilizing LinkedIn in Mumbai are diverse, and specialists from different sectors use this system to achieve their specialist objectives. LinkedIn provides a platform for task applicants to showcase their abilities and connect with potential employers. Mumbai is a hub of various sectors like finance, media, and entertainment, and several task applicants utilize LinkedIn to explore work possibilities and develop specialist networks. Secondly, LinkedIn is also used to display an individual brand name and build believed leadership.
Conclusion
In conclusion, LinkedIn has become a beneficial device for experts in Mumbai to attain their professional objectives and construct a strong expert network. From job chances to networking and understanding, LinkedIn offers a variety of functions that can help experts stay updated and connected.
Q2. Write the hypothesis visible in the following model. Also identify one Independent, one dependent variable and one Intervening variables.
ANS:
Introduction
Facebook is among the most prominent social network platforms worldwide, with billions of users. These users are not just easy consumers of content but energetic participants who create and share their material and connect with others. This makes them a rich resource of details for scientists, marketers, and other professionals that want to understand human behavior, communication, and preferences.
Concepts and Applications
Facebook has become ubiquitous in contemporary culture, with over 2.8 billion monthly active users since December 2020. Understanding the aspects influencing Facebook customers’ habits is extremely important to social media researchers and marketers alike. One preferred design for recognizing technology adoption is the Innovation Approval Design (TAM), which assumes that exterior variables, such as social influence and assisting in problems, influence users’ assumptions of the effectiveness of an innovation, which subsequently influences their mindset toward using it, their behavior objective to use it, and ultimately, their actual use the technology.
Conclusion
In conclusion, a study published in Scientific research found that assessing Facebook likes could accurately anticipate a person’s personality type based on patterns associated with various traits. Another location of interest for scientists is how Facebook users form and maintain social links.
Q3 A. Perform the Chi-square test for the following problem. You are advised to use EXCEL; procedure calculate the expected frequency in excel and use the formula for chi-square test. Write your conclusion also.
ANS:
Introduction
We computed the expected frequencies using Excel and located the Chi-square examination figure 1 with two levels of liberty. The p-value is the chance of acquiring an examination fact as extreme or much more severe than the observed one, presuming the null hypothesis (freedom between gender and viewpoint) is accurate.
Concepts and Applications
The trouble declaration given has the circulation of viewpoints of males and females concerning a financial application. We will use the Chi-square examination to identify whether there is a substantial difference in the point of view of men and females concerning the banking app.
Conclusion
Presuming an importance degree of 0.05, if the p-value is less than 0.05, we reject the void theory and conclude that there is a significant association between sex and viewpoint. We fall short of declining the null hypothesis and figure there is inadequate evidence to support a substantial organization if the p-value is higher than or equal to 0.05. Because the p-value is higher than 0.05, we stop working to deny the void theory and wrap up that not enough proof is present.
Q3 B. Perform the Rank correlation using the following data. (5 marks)
ANS:
Introduction
Rank connection is a statistical approach to determining the strength of a relationship between 2 variables. In this instance, we will use the rank connection to figure out the partnership between micro-enterprises and small ventures in numerous districts in Uttarakhand.
Concepts and Applications
To perform this computation, we initially need to rank the number of micro-enterprises and little ventures separately in each area. We can then determine the difference between the ranks for every set of values and calculate Spearman’s rank relationship coefficient.
Conclusion
Ranking correlation is an analytical step that quantifies the degree of organization between two variables based on the rankings of their values. It is utilized when the data cannot be presumed to be normally distributed or when the partnership between the variables needs to be revised.
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